Client: Octi-Inks - Orange County CA, USA
Role: Branding Development
ROLE & RESPONSIBILITIES
We developed the Octi-Inks brand concept from logo identity to product design and final packaging creation.
Brand logo development
After discussing with stakeholders their idea of the logo they desired, we begin drafting sketches in alignment with what was requested.
The client needed a logo that showed sophistication and represented itself as a high-end retail partner to the custom writing instrument industry.
Final Logo direction
Once we finished the logo identity, our next step was to figure out the design for the product packaging and the materials needed.
The client planned on selling single bottles and a set. We designed a beautiful gift box style packaging for sets of 3.
Once the direction of the packaging design was approved by the clients, we began resourcing materials to mock up designs for the next phase.
This exploration ruled out weak concepts visually to ensure the right look and feel was created during this phase of branding development.
Final product Design
box set Design
Corporate Stationary Kit
Brand development book
At the end of the product development phase of the branding process, we created a printed process book which outlined the work involving the journey through brand discovery.
This book would be used by the clients to show potential investors.
*If you’re interested in viewing the process book on PDF, please click the link in the image below.