Client: Delaney’s Market - Longmeadow MA, USA
Role: Retail Brand Specialist
ROLE & RESPONSIBILITIES
Scarnici Productions built Delaney’s Market brand during their first year in operation once their logo was created.
We developed everything from social media outreach to website development and retail branding.
branding Delaney’s Market
Created multimedia assets for Delaney’s Market for their retail branding, online social sites, and event marketing.
Developed tangible retail assets such as product shelf tags, product photography, banners/videos/slideshows training modules, and more.
Branded retail projects such as;
-New product tags and retail signage
-Banners and large format signage for public events
-Employee product training guides
Produced ongoing photography for print and web;
-Local newspapers, direct mailers, and promotional events
-Social media advertising and other online ad sites
Created promo videos for various projects including;
-On location culinary events and food/alcohol tastings
-Volunteer involvement and responsible practices
-Local awards, employee nominations, etc,.
building an online presence
While developing content for Delaney’s Market, we built up their their social media presence in anticipation for the launch of the website.
Designed their website to focuse around Delaney’s Markets value to their consumers integrating email signups and their changing menu.
Social media involvement
Delaney’s Market required ongoing content to brand themselves through a new market of social media platforms.
We helped them establish a sense of an online presence in the community through social media.