Client: Collette HQ - Rhode Island, USA
Role: Employer Brand Specialist
role & Responsibilities
We translated Employer Value Proposition strategies into multimedia marketing campaigns to emotionally engage and motivate Collette employees, while attracting top candidates to new roles within the growing company.
Intranet & Digital Signage Platforms
Developed design standards improving the functionality of the company’s intranet communications.
Established standards for newly implemented digital signage platforms to begin internal brand consistently.
Social Media Recruitment Projects
Created recruiting assets for social platforms to attract candidates to Collette’s recruitment pages.
Collaborated with executives and marketing teams to create new-hire social media promotional videos.
Corporate Social Responsibility Efforts
Supported the Corporate Social Responsibility team producing consumer content for social media awareness.
Projects in partnership with CSR reached audiences between 5,000 - 15,000 organic hits per-video.
Summits & Town Hall
Worked corporate events capturing highlights on film & photography for various marketing purposes.
Content was shot to be repurposed in the following year to advertise upcoming yearly events.
Featured Video Projects
Produced various projects from training videos to recruitment ads, to corporate social responsibility videos.
Below are some publicly featured videos produced for Collette used for recruiting and social media awareness.