Project Brief

Client: Collette HQ - Rhode Island, USA
Role: Employer Brand Specialist

role & Responsibilities

We translated Employer Value Proposition strategies into multimedia marketing campaigns to emotionally engage and motivate Collette employees, while attracting top candidates to new roles within the growing company.

 
 

Intranet & Digital Signage Platforms

  • Developed design standards improving the functionality of the company’s intranet communications.

  • Established standards for newly implemented digital signage platforms to begin internal brand consistently.

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Social Media Recruitment Projects

  • Created recruiting assets for social platforms to attract candidates to Collette’s recruitment pages.

  • Collaborated with executives and marketing teams to create new-hire social media promotional videos.

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Corporate Social Responsibility Efforts

  • Supported the Corporate Social Responsibility team producing consumer content for social media awareness.

  • Projects in partnership with CSR reached audiences between 5,000 - 15,000 organic hits per-video.

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Summits & Town Hall

  • Worked corporate events capturing highlights on film & photography for various marketing purposes.

  • Content was shot to be repurposed in the following year to advertise upcoming yearly events.

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Featured Video Projects

  • Produced various projects from training videos to recruitment ads, to corporate social responsibility videos.

  • Below are some publicly featured videos produced for Collette used for recruiting and social media awareness.

 

 

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